A lot of people ask me why I “promote myself” so much or why I am “egotistical” or “self-centered.” To me, I am neither. I am trying to self-brand myself. I am creating a “brand” within myself that I can take with me anywhere. I AM a promoter. I AM a marketing person. I AM a young and successful businessman.
Self-branding is a solid personal identity that is based on another person’s ability to easily see who you are, what you stand for, what sets you apart from similar people, and what it is you can add or “bring to the table.” Your self-brand’s value is essentially the overall view people have of your attributes, abilities, performance, and what you are capable of achieving.
My goal is to establish a professional name from myself apart from what anyone’s personal opinions of me may be. I want to be known for my innovative ideas, my success in both concert promoting and social marketing, my work ethic, and my ability to give back to the community.
I have realized the right and wrong things to spend time promoting and although I occasionally slip, you will notice in the near future the upswing in professionalism within my posts and my actions both online and in person.
I am Mike Ziemer. I am my own brand. I am a concert promoter, an artist manager, a marketing guru, and one of the more successful examples in the use of social media marketing and social networking to promote venues and music.
TOP 5 WAYS TO BRAND YOURSELF
1. Articles This means writing about what you know and what you love. For example I would write articles on upcoming bands, new CDs, concerts, anything and everything I am knowledgeable about. It is essential to tag your article with your name, company, and a link or email address
2. Videos As some of you have seen me do, making videos that reflect issues you care about, is another way to help brand yourself. Whether you are posting a dorky video of you lip syncing, a brief video promoting something, or just filming daily life, you are giving people a look inside “you” and giving them a chance to better get to know you. Again, it is essential to tag your name, company, and a link or email in these videos. Taking it even a step further, having your own channel with your name in it really helps. For Example: http://youtube.com/mikeziemer
3. Blogs If you don’t already, you HAVE to start blogging. No matter what you write about (yourself, music, movies, fashion, tech stuff, video games, etc.) you have something to say. The best thing to do is to let people know who you are, what you do, and why they should care about what you have to say. Promotion is okay, but do it in a way that interests people and doesn’t sound like a sales pitch. You can sell something without “selling it” to someone.
4. Social Networking Social Networking is a necessity in this day and age. You must be on as many social networks as you can to reach the most people and appear to be well connected. The top sites currently are MySpace, Facebook, Twitter, Linkedin, and YouTube. All of these social networks will help you reach different audiences. It is imperative that you cross promote your sites with eachother. Tell your Twitter followers to add you on MySpace and your MySpace users to add you on Facebook, etc.
5. Go Out The last necessity in branding yourself is actually leaving your house, getting away from the computer, and shaking hands. You can convince people over the internet that you are knowledgeable about a submit, but to meet face to face and shake someone’s hand is still something you can’t replace. The value of a meeting, a handshake, and putting a person’s face to a name IN PERSON, is still pretty irreplaceable. Allow yourself time to go out to conventions, seminars, classes, “tweet ups,” and other events where people with similar interests will be attending.